Integrating Google Analytics & Ads on a Kirby website

The CMS Questions
1

Hello,

I am trying to add Google Analytics and Ads to a website, and I am stumbling on an issue where the Ads tag is sending conversion hits for many interactions for which I am not using any code to track.

For example, I am getting conversion hits on ‘config’ that happens during page load, ‘form_start’, ‘form_submit’ for forms that I am not tracking and more. My code:

// inside website's <head>
<script>
    window.dataLayer = window.dataLayer || [];
    function gtag(){dataLayer.push(arguments);}

    gtag('consent', 'default', {
      'ad_storage': 'denied',
      'ad_user_data': 'denied',
      'ad_personalization': 'denied',
      'analytics_storage': 'denied'
    });
  </script>
  <script id="gtag" async src="https://www.googletagmanager.com/gtag/js?id=<?= $site->gtag() ?>"></script>
  <script>
    gtag('js', new Date());
    gtag('config', '<?= $site->gtag() ?>'); // Google tag
    gtag('config', '<?= $site->awtag() ?>'); // Google ads tag
  </script>

The only form I want to track has the following code in the success handler:

if (form.dataset.track === 'true') {
  gtag('event', 'conversion', {
    'send_to': 'AW-xxxxxx/xxxxxxxxx',
  })
}

This is my first time integrating these things. Any ideas about what is wrong?